Friday, December 28, 2007

Rebranding a National University

Brad VanAuken on the "Branding Strategy Insider: the Branding Blog" describes the process of rebranding Rensselaer Polytechnic Institute without changing its name. He provides the story behind the Rensselaer tag line: "Why not change the world?"TM

See his blog entry at Branding Strategy Insider.

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