Saturday, February 16, 2008

Utah Valley State's move to university status is progressing

As announced in this blog on January 6, Utah Valley State College will become Utah Valley University on July 1, 2008. Approved by the institutional trustees but pending approval of the state board of regents, several schools within Utah Valley State will also rebrand.

The School of Arts and Humanities will be split into two schools: the School of Arts and the College of Humanities. The School of Health Science will become the College of Health Science. The School of Technology and Computing will upgrade to college status. The School of General Academics will be repositioned as the University College.

The School of Education, the School of Continuing Education, and the Woodbury School of Business will not experience any name changes.

Typically the rebranding of schools within a university are listed in the HEP Higher Educational Directories (see Spencer, 2005) among institutional name changes. With the exception of the public outcry against the Welmark brand being applied to the University of Iowa's College of Public Health as blatant commercialism, these changes normally occur without any stakeholder furor or outcry.

See UVSC renaming academic schools to fit university model

For a historical perspective of a change that did not occur, see the following stories about the University of Iowa's failed plan to add sponsorship to a college within a university. Dateline 2007.

A College By Any Other Name
Philanthropy with Strings: Wellmark Pulls $15 Million Gift to UI
Wellmark Withdraws Offer of $15 Million Donation to University of Iowa

I thought the University of Iowa's story from 2007 was fascinating as it has some societal implications; however, I omitted it from my dissertation as it really didn't fit any of my main topics of consideration. Therefore, for a historical perspective, I have included it here.

Spencer, D. C. (2005). College and university name change: A study of perceived strategy
and goal achievement.
(Doctoral dissertation, University of Virginia). UMI No. 3161630.
Spencer referred to these rebrandings as occurring in "sub-schools."

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